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Today's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.

About the Author

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

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4.7 out of 5

93.33% of customers are satisfied

4.0 out of 5 stars Easy instructions for branding yourself

R.D. · 27 July 2007

Marketing professionals use the "soft" science of branding to forge an emotional bond between a product or service, and its target market. Branding expert Catherine Kaputa advocates applying the same principles to creating your personal brand. Abundant evidence says that this strategy works. Celebrities, such as Oprah Winfrey and Michael Jordan, have been doing it for years. Now, branding has become important for business professionals. Look no further than Donald Trump or Martha Stewart. You, too, can use branding techniques and principles to evolve from a successful businessperson to a brand. Become just "a little bit famous" to create a circle of influence within your target market. Once Kaputa explains her original concept, the rest of her information easily falls into place - so easily, in fact, that some of her explanations seem self-evident. Even so, if you're seeking new ways to get ahead in a very competitive business world, we say that this book can tell you how to get yourself branded.

Worth your money and time

J.K. · 29 September 2007

If you are looking for a book to enhance your career, this book should be in your list. It says, flatly, that being good and skilled in your job is insufficient in getting head. It is actually more important to be perceived and noticed as a person of excellence.It should be noted that the author already assumes you have some marketable skills. Without it, you don't have anything to build a brand around. "If you don't stand for something relevant to the marketplace, you have no value", states the author.Influencing how others perceive you and your ideas starts with a building a brand. One must brainstorm one's strengths and how one's strengths align with the market (or employer) values. Then one should focus on one's strengths and highlight its relevance in the marketplace in a emotionally connecting way.Branding is executed primarily through visual (good attire, personal appearance, body language) and verbal (communication through effective rhetoric and tone). The book also highlights the paramount importance of gettting noticed by the right people. If you are not invited to the right meetings, author notes, you are dead in the water (of real career progression).Overall, I felt this book contained as much good career advice as any I have read. I highly recommend it.

Great book for marketing yourself

L.M.C. · 24 May 2022

Easy read and understandable what you need to do

Find yourself, brand yourself.

I.G. · 15 October 2006

Branding is a process of differentiating a product (you, in this case) from the competition. It's about perception and creation of positive attitudes in the minds of other people. Catherine Kaputa aims to do just that in this book - to help you define and differentiate yourself as a 'brand'. This book is not a recipe for success, rather, it is a call to action with dozens of great tips to help you get started.The book contains a number of interesting insights, but personally, I found the "Brainstormers" to be the most useful for my own development. Throughout the book you are confronted with questions which you need to (and should) answer and fill in. While a little daunting at first, these have proven to be extremely helpful. I found myself going back, adjusting, and tweaking my answers repeatedly as I learned new tips or simply stumbled across new ideas. Now, reviewing my own work, I realize how far I've come along in trying to define my own strengths, preferences and areas for improvement.I would give this book 5 out of 5, if it wasn't for one weakness - at times I was left wanting for that 'key insight' as Katherine steered deep into business and marketing ideas without clearly tying them back to the concept of 'personal brand'. Otherwise, this is a great book, well worth your time and money. Just remember, the value of it will be proportional to how you approach it - branding is about action and taking control of your future.

Excellent Book on Branding

A.C. · 8 July 2008

I really enjoyed reading this book--it was filled with examples which made it easy to read. The author does an excellent job of showing the importance of knowing your unique promise of value for business success. Branding is about being your authentic self and making sure that the image you want to exude is how you are perceived by others. Knowing your strengths and your unique value of promise is indeed what sets you apart from your competition whether you are climbing the corporate ladder, career seeking, small business owner, etc.

Finding Your Big Idea

M. · 26 June 2012

I thoroughly enjoyed You Are A Brand. It's been a long time since I've marked up, reviewed and reread my notes as I have done with this book. As a career coach, I now recommend this to all my clients and have used the "pearls" I have learned to create my own personal brand. One of the best "business" books I've read in years. I loved the use of stories to demonstrate the value of personal branding.

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U R A Brand: How People Brand Themselves for Business Success: How Smart People Brand Themselves for Business Success

Name: U R A Brand: How People Brand Themselves for Business Success: How Smart People Brand Themselves for Business Success
Brand: Davies-Black
SKU: K0891062130
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Rating: 4.6 (6 reviews)

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