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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success

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About this item:

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.

Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.

Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.

Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Review

There’s an old proverb that says, ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entrée. -- Jay Conrad Levinson, author of the national bestseller Guerilla Marketing

Each individual is an important contributor to the success of his or her corporation. This insightful book shows you how to fully realize your potential and give yourself and your company maximum benefit. -- William H. Roedy, former Chairman & Chief Executive, MTV Networks International, and author, What Makes Business Rock

When jobs across the spectrum of goods and services production are buffeted by global competition, personal branding becomes an absolute essential for professional career development. In You Are a Brand! Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market. -- Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.

Corporations strive to market their brands. You should strive to market yourself. Here is an owner’s guide to doing just that. -- Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name

You Are a Brand! shows you how to get the power and make the money on your own. Plus, it’s a great read from a talented writer who has something brand new to say. -- Maura Moynihan, author, Yoga Hotel

A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You. -- George Pine, President and COO, Interep

Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers’ playbook to benefit your most important brand, You. -- Pam Larrick, Chairman and CEO, FCBi Worldwide

Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers. -- David V. Lorenzo, author, Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs

Success on the job is not due to experience and hard work alone in today’s challenging global marketplace. As Catherine Kaputa demonstrates, mastery of ‘soft’ skills is what sets apart the executive who is merely doing well from the one who is highly successful. -- Mike James, President, Financial Document Services Business of Merrill Corporation

You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business. -- Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets

You Are a Brand! contains valuable information and exercises. Kaputa’s approach completely turned my career around. -- Kat Connelly, President, Kat Connelly Productions

Whether you want to change the world or simply change how you are perceived, you’ll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa’s insights about how to tap into branding power work. -- Laura Berkowitz Gilbert, Principal, Boomerang Studio

Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career. -- Susan Sommers, fashion and business comportment coach

Book Description

You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs. Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Review:

4.9 out of 5

97.78% of customers are satisfied

5.0 out of 5 stars It's brilliant. Love it

b. · 17 May 2017

I bought this for someone as I have read it and keep going back to it. It's brilliant. Love it!

5.0 out of 5 stars All good

P.M. · 2 February 2019

Thanks

5.0 out of 5 stars Five Stars

b. · 23 October 2018

Wonderful book.

5.0 out of 5 stars Five Stars

A.C. · 19 January 2018

Best book about personal brand I've ever read!

Want to learn about personal branding? Look no further!

R. · 20 August 2018

This book was assigned reading for me in my graduate program. I thoroughly enjoyed this book and still reference it frequently. It does an excellent job at defining what a personal brand is and how to develop a successful one. The author provides cases she's dealt with in helping others with the branding process, which I found beneficial to bring theory to practice. I strongly recommend this book.

Very interesting read...

S.K. · 17 March 2013

Kaputa shares very interesting perspective and exercises in "You Are A Brand" - I really enjoyed reading the book and sharing exercises and ideas with my clients to further their personal branding efforts in their career transitions and development plans. Enjoyable, recommended read!

Great Introductory Guide For Personal Branding!

C. · 19 February 2013

In an effort to discover my true self worth and purpose on this earth, I took some time last year to read a few self help books including your book "You are A Brand" and I must say that it has completely opened my mind to help identify my personal brand. I have learned life changing and personal building advice that has really changed my outlook on how I present myself in both the personal and professional arena. I would definitely recommend this book as a great introductory read on Personal Branding!

THE Branding book you need

C.C. · 5 June 2018

This is THE book for those wanting Branding advice.

Five Stars

G.K. · 2 June 2015

good book for reviewing business

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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success

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Product origin: United Kingdom

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