If you love the convenience of disposable nappies but want to minimise your impact on the planet, Pura’s range will make you nappy happy!
Convenient and affordable, Pura nappies have zero nasty chemicals and use renewable materials, wherever possible, without compromising on effectiveness.
Small business, big ideas!
Pura wasn’t born in a boardroom, but in the home of Cheshire parents Guy and Abi Fennell after they learned about pollution from wipes and nappies. We want to make eco available to all with affordable, quality and planet-friendly baby products. The world needs a big change. If we act now, we can make a difference!
Patented technology keeps your baby happy and dry!
Pura’s patented channel technology quickly draws moisture away from your baby’s bottom, allowing air to circulate for maximum breathability and comfort.
Our size 3 to Size 6 nappies are guaranteed to keep your baby happy and dry for up to 12 hours.
We’re changing the nappy cycle
Every day, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade. It’s a cycle that that needs to stop.
Pura is the only brand recycling nappies in the UK through our Pura NappiCycle partnership. Together, we’re working to keep nappies out of landfill and turn them into everything from housing materials, to notice boards for schools and nurseries.
Last year we recycled 8,000 tonnes of nappies in Wales and we’re working hard to bring this service to the entire UK soon.
We donate nappies
Keep their footprint tiny by using our 100% plastic-free, biodegradable baby wipes alongside our happy nappies. They come in a Water UK accredited Fine to Flush flushable version too.
We’re Mumsnet Rated
Our happy nappies have been tested by real parents and given the big thumbs up.
Of the 82 Mumsnet users who tested Pura nappies, an impressive 90% would recommend.
Ingredients
Nappies (Polyethylene, Polypropylene, Polyester, Cotton, Cellulose, Superabsorbent polymer, Synthetic Elastic, Adhesives, Pigments)
Directions
Change nappies frequently to help avoid sore skin and nappy rash, and always change straight away after a poo. Remove nappy, wrap securely and dispose with normal household waste. Do not flush. Store in a cool, dry, safe place.
Safety Warning
WARNING: To avoid danger of suffocation, keep this bag away from babies, children and animals.
