The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully

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A complete author's toolkit: The guide that demystifies every step of the publishing process.

No matter what type of book you want to write—fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book—here is how to take an idea you're passionate about, develop it into a manuscript or proposal, get it published, and deliver it into the hands and hearts of readers. Includes interviews with dozens of publishing insiders—agents, editors, besteslling authors, and booksellers. Real-life success stories and the lessons they impart. Plus sample proposals and query letters, a resource guide, and more.

Updated to cover ebooks, self-publishing, digital marketing, the power of social media, and more.

This complete author's toolkit includes information on:

- locating, luring, and landing an agent
- perfecting your pitch
- the nuts and bolts of a book proposal
- conquering the query letter
- finding the right publisher for YOU
- four steps to reaching readers online
- making Amazon work for you
- kickstarting your Kickstarter campaign
- the ins and outs of ebooks
- 10 things you should have on your author website
- turning rejection into a book deal
- new frontiers in self-publishing
 

Editorial Reviews

Review

Praise for The Essential Guide to Getting Your Book Published*

“A must-have for every aspiring writer . . . Thorough, forthright, quite entertaining.”
—Khaled Hosseini, bestselling author of
And the Mountains Echoed and The Kite Runner

Before you write your own book, read this one. Arielle Eckstut and David Henry Sterry understand the process of publishing—their advice will help you envision and frame your work so that publishers will be more likely to perceive its value.”
—Jonathan Karp, President and Publisher, Simon Schuster

“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it.
This tome is the quiet secret of rock star authors.”
—Timothy Ferriss, Bestselling Author of
The 4-Hour Workweek

“There is no way I would have landed a book deal without these two brilliant industry pros and their insider knowledge! This is not a mere guide. Eckstut and Sterry have—chapter and verse—written
the bible for would-be authors of every stripe and genre.”
—Ylonda Gault, author of
Child, Please: How Mama’s Old-School Lessons Helped Me Check Myself Before I Wrecked Myself

“I cannot emphasize enough how well this book prepared me for the path to getting published. It warns writers about inevitable ups and downs, but it kept me from having to learn about the publishing world through frustrating trial and error. It also provided much-needed encouragement through some initial rejections. Now that my book is published, I’ve run into many people wanting to know how the whole thing works, and I always refer them to this book.”
—Roxanna Elden, Author of
See Me After Class

“This is the book that has helped me every step of way in writing, marketing, and publishing my first book. Any time I had a question—whether it was about working with my editor, agent, or publicist—I knew where I could find the answer. My copy has been earmarked, bookmarked, highlighted, annotated, and loved. Arielle and David are the best guides around if you are looking to get your book out in the world. And as a bookseller, I love putting
The Essential Guide in the hands of writers and aspiring authors. I know that I’m giving them the best possible resource for understanding the ever-changing publishing landscape.”
—Melissa Cistaro, author of
Pieces of My Mother: A Memoir

“This is a terrific book. It’s practical, it’s fun to read, and it totally demystifies the publishing process. Whether you are just setting out to write a book, or already have several published books under your belt, you will find this an invaluable resource. There is no doubt in my mind that it will become a standard of the industry, sitting right alongside
Writer’s Market and The Chicago Manual of Style. (And let me tell you—it’s a much better read than either of those books could ever dream of being!)”
—Rick Beyer, author of
The Greatest Stories Never Told Series

“We had been working on our first project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Without
The Essential Guide to Getting Your Book Published, we’d still be stuck in literary limbo. Now, with two books published, we’re working on our third!”
—Ayesha Mattu and Nura Maznavi, Authors of
Love, InshAllah: The Secret Love Lives of American Muslim Women and Salaam, Love: American Muslim Men on Love, Sex, and Intimacy

“Once I ratcheted up the nerve to self-publish my first novel, I realized there were two ways to do it: Close my eyes, hold my breath, and hit the publish button, or learn everything I needed to know to do it professionally and successfully. I opted for the latter, bought
The Essential Guide to Getting Your Book Published, and read it from cover to cover. Then I rolled up my sleeves and got to work. As a result, my book hit #1 on Amazon’s commercial fiction list.”
—Eva Lesko Natiello, author of
The Memory Box

“[
The Essential Guide to Getting Your Book Published] offers aspiring authors refreshingly honest, knowledgeable, and detailed advice on not only how to get published, but how to deal with every phase of the publishing process, constructively and realistically. It’s an invaluable resource for anyone who dreams about having his/her book not only published, but published well.”
—Jamie Raab, Publisher, Grand Central

“From coming up with an idea to promoting the finished book, these insiders tell you what you need to know and inspire you to do it—with wit, charm, and a thorough knowledge of what they write.”
—Amy Cherry, Editor, W. W. Norton


* Previously published as
Putting Your Passion into Print

About the Author

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors. They have written 25 books between them. David’s last book appeared on the cover of The New York Times Book Review. Arielle is an agent-at-large for the Levine Greenberg Rostan Literary Agency.

Review:

4.9 out of 5

97.50% of customers are satisfied

5.0 out of 5 stars Essential Guide is Essentially Awesome

J.S. · April 25, 2012

I don't gush much usually, but this review is an exception. I hope you like superlatives. I've got a few.I discovered the Book Doctors through a Pitchapalooza event they did for NaNowriMo writers a couple months ago. "Pitchapalooza" is one of their inventions - writers send in their pitches and the Book Doctors give constructive criticism aimed at making the pitches the best that they can be. 25 pitches were selected at random and I was really impressed by the thoughtful, funny, super useful feedback that they gave - it was so useful, in fact, that I found it was helping out *my* pitch. I also saw that they were offering a limited-time deal wherein anyone who bought their book before a certain date would receive a free short consultation. Given how much I liked the feedback they'd given other writers, I thought it'd be a worthwhile investment - and for nine bucks on Bolo, why not?Boy, am I glad I did. As a complete newbie to the publishing world, I cannot underscore enough how encouraging, practical, thoughtful, and smart this book is, and how much less terrified I feel about trying to get my work published. What I think I appreciate more than anything is their clarity on this point: Your book may not be a bestseller. Most books aren't. But it CAN get published, and you SHOULD try, and it will be AWESOME. It felt a little bit like having my parents talking me through the process - realistic, practical, but also super supportive and sympathetic. It demystifies so many things, and gives wonderful guidance for what to do next, wherever you are in the process - and it makes you want to WRITE.What struck me just as much, though, was that I came away with ideas from the book that actually had nothing to do with publishing. The biggest example of that, for me, had to do with their approach to self-promotion and social media. I find social media to be incomprehensible and overwhelming, and I tend to just not want to use it at all. The Book Doctors totally changed that. They advocate an approach of getting your name out into the world by using social media to share and express gratitude for the work of other people who inspire, encourage, and interest you - in essence, to treat the internet like a big party, and to seek out and make real, conversational friendships with people who you might actually like to know - and explain how to self-promote without being a shameless dickweasel. It's changed my whole attitude to things like Twitter. As a result, I'm writing more, sharing more of my work, and learning from others in a way I never would have done otherwise.If you're even thinking about publishing something, this book will give you more than just the nuts and bolts - it will give you an exhilarating sense of possibility. I can't recommend it enough. I just had my phone consultation with them the other day, and their advice was so completely spot-on that I actually came away with a new understanding of my own book. (In fifteen minutes, no less. That's impressive.) The Book Doctors are awesome people with awesome ideas, and their book is an inspiration. Read it.

5.0 out of 5 stars New roles and responsibilities for authors

J.D.S.P. · March 1, 2011

Arielle Eckstut and David Henry Sterry previously published much of this how-to guidebook as Putting Your Passion Into Print, but in the last five years the game has changed; and so has the role of the author in the book publishing business. This is the most current and relevant set of guideposts in the environment of social media and book publishing.What I really like about this new reference text is that it tells authors what is now expected of them in this whole new ballgame. It answers the question many authors ask: why should I blog? Do I need an agent? How do I prepare a book proposal?Much more is now expected of authors by publishers. This guidebook helps an author navigate the landscape of the shifting sands in publishing today. Being an author today requires more than writing the manuscript. You need to create the market demand for your book and you need to fill that demand by using social media and other digital channels to sell it to your audience.Most important, this book helps you figure out how serious you really are about publishing your book. It's a full time job. And it's a job that requires a lot of computer savvy, a selling personality, and time BESIDES brilliant writing talent.As a book development editor with Swenson Book Development, I encourage my new clients to read this guidebook before we begin work on their book projects. It serves to validate the challlenges and opportunities the current state of book publishing presents to authors. More importantly, the book creates an increased market demand for author services no longer filled by traditional publishing houses yet essential to the success of a book in the marketplace today.The dirty little secret that publishers are less successful than authors at selling books is out in the open and this book is essential to authors who want their books to be bought and read. Essential.

4.0 out of 5 stars Good book for learning basics of the publishing world

S.J. · May 18, 2013

I changed my review after I was able to clear up the difficulty with a communication issue with the authors. The only reason I didn't give it a five star review was because I felt it had a greater focus on helping get representation for a non-fiction work. This of course would make it a five star if that is the writer's interest because it does give great tips for that. However, for me, it didn't have quite as much as I would have liked in attempting to attract the interest of agents in fiction or novels. That is such a quirky path and trying to navigate it is somewhat daunting for a complete novice. Maybe it is so subjective as to what might be the key to capture the interest of an agent that its hard to really relay any truly sure-fired methods. But even so, it would be nice to learn if as a new writer, if one should pursue the popular genres before trying to launch something unique, if paying an editor first is a help, or things that provide some advantage to a new writer. I would have liked a bit more on that issue since it seems like one of the greater stumbling blocks to publishing outside of self-publishing. (Which they also cover).However the end section on what happens later in the process of getting something published is quite helpful, if that moment of publishing ever comes to pass. It is nice to learn about that process since few others cover it and if you ever wish to be successful, writers need to understand there's more to it than just getting a contract. Writing a story may be the easier aspect once a person realizes the effort needed for publicity and marketable. That makes the book very worthwhile.

Good

J.H. · September 4, 2018

An informative and useful book.

Must read for authors

M.R. · December 5, 2015

Simply the best and most complete book about (Self-)Publishing I ever read. Lots of valuable tips and great examples. Thank you.

The Book Doctors Don't Disappoint

J.M. · May 6, 2013

I learned about this book when I entered Pitchapalooza, a pitch-writing competition for aspiring novelists. Sterry and Eckstut, a married couple dubbed The Book Doctors, pack a wealth of information into this tome. The duo comes with impressive writing, publishing and entrepreneurial experience. Confession: I thought it might be textbook reading but it isn't. The book reads like a novel with sidebars of author success stories, tips and writerly quotes. It's like taking a course in publishing with engaging instructors who want you to succeed. Prepare to change your thinking--the publishing world has undergone a paradigm shift. An everyday Joe like me can publish a book as long as it is unique and well-written--and I get it out there into the world. I can promote it and network in my jammies once I get well-versed in the social media. My favourite parts of the book? Learning how to write an elevator ride pitch, landing the right agent and getting the word out. You will read this book backwards and forwards.

Great great great

R.I.T.v.K. · April 11, 2012

The book carries the most appropriate name imaginable: it IS the Essential guide. Everything you might want to know and tons of info you did not know you needed.Some of the advice was just what I was thinking, but most of it was new to me and I am follwing it step by step and I am convinced I will get published!The presentation is logical, clear and larded with humor.Great buy!

Excellent array of information to help authors

C. · August 3, 2019

This book provides and excellent all-around information source for authors interested in getting published, whether through a publisher, or by self-publishing. I particularly enjoyed how they authors approached the subject of agents - the pros and cons and much in the way of information that makes the decision of whether or not to pursue an agent is right for each author. I would highly recommend this book.

The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully

4.5

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