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5.0 out of 5 stars Great book with expert insights
this is a solid book, it helps agency owners plan, prep and optimize ways to build a successful ad agency. It helps reveals tried and true practices of other ad agencies have been successful, and how you can replicate winning strategies. I've read other books that tend to be very high-level and philosophical, however Peter's book not only provides great insights, but tangible examples on how to properly do things.Things I enjoyed:- weird comment, but the font size and headlines made it so easy to read, everything was well organized and followed a good sequential order.- Interesting to read Peter's past successes and how I can apply them to my agency- Good usage of humor and sarcasm, light hearted- it was a relief to know that a lot of the problems I have are common among other agencies, it created a sense of community and collaborationWhat I wanted more of:- at times it felt like some chapter can be its own book, for example, business development is a large undertaking and has so many intricaciesIn summary, highly recommended, a good read that's well worth it.
5.0 out of 5 stars If you're a seasoned ad pro, or just staring out-this is for you
"How To Build A Kick-Ass Advertising Agency" is a solid work that provides aspiring entrepreneurs and seasoned advertising professionals with invaluable insights and actionable strategies for building a successful advertising agency.I first met Peter at the Fuel Lines conference in Nashville several years ago and since then, we've been in touch, predominantly on business development topics.If you don't know Peter, go to his LinkedIn profile to view his bona-fides, which include an impressive run at Saatchi & Saatchi.One of the most valuable aspects, IMO, of "How To Build A Kick-Ass Advertising Agency" is Peter's emphasis on two aspects of the industry, business development, and client relationships/management.He emphasizes the significance of understanding and addressing clients' needs, maintaining open communication, and delivering exceptional results-fundamental to building trust and fostering long-lasting partnerships.And in regards to business development strategies, he provides practical tips for branding, networking, and promoting your agency effectively.As someone who has experienced the challenges of establishing a business in a dynamic industry, Peter's advice is not just theoretical; it's rooted in real-world experiences."How To Build A Kick-Ass Advertising Agency" really is a must-read for anyone aspiring to thrive in the advertising industry.
5.0 out of 5 stars A Dynamic Guide to Ad Agency Success
"How To Build A Kick-Ass Advertising Agency" is a dynamic guide that navigates the complex terrain of agency growth with zest and practicality. Peter's passion for the industry and his genuine desire to share his experience and expertise shine through.One of the book's standout strengths lies in Peter's emphasis on differentiation. He adeptly navigates the reader through the critical process of uncovering an agency's unique value proposition and positioning it effectively in a competitive market. His chapter on creating a compelling pitch is particularly insightful, offering a treasure trove of tips and strategies to win over potential clients with persuasive presentations.Another highlight is Peter's candid discussion of the often-overlooked nuances of running an advertising agency. He delves into important aspects such as financial management, pricing strategies, and client retention, providing a well-rounded perspective on agency operations that extends beyond creative prowess.Peter's blend of strategic wisdom and real-world advice makes this book a valuable asset for anyone looking to elevate their advertising agency to new heights. The book is an invaluable tool for those seeking to kick-start or invigorate their agency's journey toward success.
5.0 out of 5 stars a symphony
Peter's latest offering paints a vivid portrait of the advertising world with the brush strokes of experience, knowledge, and wit. His expertly woven tales of industry insights and challenges remind us why we commit our minds, hearts, and the occasional two-martini lunch to the crafting of campaigns.The book is rich with practical advice, replicatable examples of successful design and strategy, and humor. It is a symphony of insight, inspiration, and wisdom - a melody that will resonate with those just beginning their journey in advertising, as well as the old hands who, like myself, still find pleasure in the perfect pour of an Old Fashioned and the perfect pitch.
5.0 out of 5 stars Wonderful!
Peter Levitan's "How to Build a Kick-Ass Advertising Agency" is a game-changer for anyone aiming to thrive in the advertising landscape. Levitan's expert advice and genuine passion make this book a must-read.Levitan's writing style is engaging and accessible, breaking down complex concepts into actionable insights. Real-world examples add depth, illustrating key points with practical success stories. From crafting a vision to winning clients, this book covers every step with authenticity.What truly stands out is Levitan's emphasis on creativity and innovation. He not only guides you through the technicalities but also inspires you to push creative boundaries. "How to Build a Kick-Ass Advertising Agency" is a comprehensive, motivating, and indispensable resource for turning your advertising dreams into reality.
A good read
This is an interesting account of Peter's starlit career and he offers much welcome advice. Recommended read. Don't miss out.
Just do it all and you're in with a chance
This is a great book written by an adman who has definitely got the t-shirt. Ad agencies … yes they do still exist .. operate in a highly competitive environment. But strangely are often very bad at sales, self branding and promotion. If you want to survive, buy the book and do as many things that PL suggests as you can.
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How To Build A Kick-Ass Advertising Agency
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