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Editorial Reviews
About the Author
Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.
Jakob Schneider (Germany) is a graphic designer based in Germany.
Review:
4.8 out of 5
95.00% of customers are satisfied
5.0 out of 5 stars A good tool and a good design.
This book provides a really good overview of a lot of techniques and skills involved in service design. Even better, the design of the book itself is simply stunning. There was a lot of thought put into how to organize this book and the information design. I've never enjoyed just flipping through pages or finding a section as much as I have with this book.Whether you're buying this for yourself or for someone you know, if you're interested in service design specifically or just design in general, you will find something to love in this book.
5.0 out of 5 stars excellent book
A book that make a union between a business thinking with creative thinking, using service design like glue. There is examples, articles inside that boost your thoughts about business and where you could to improve your service and your vision about how do you provides your service.The book itself can make you think about 'how you could to design better services' and it provides tools, thoughts and practice examples that help you collaboratively or alone, to look with empathic eyes for your customer. Highly Recommend.
4.0 out of 5 stars Elegant, Actionable Textbook - A Must Have Service Design Reference
If you're like me, you have a mini-library of those user experience books that are most meaningful to you. I've recently finished reading what is now the latest addition to my own professional mini-library: This Is Service Design Thinking, by Marc Stickdorn, Jakob Schneider, and numerous collaborators and co-authors. This book is likely to become the quintessential service design textbook for students, educators, and professionals alike.The book covers a non-definition definition of service design, explaining that it's really the successful amalgamation of various fields (including but not limited to interaction, product and graphic design and operations management). It is quite refreshing to see the lack of a solid statement for what service design is as we designers tend to belabor definitions of our disciplines and sub-disciplines to a fault.The authors then proceed to explain a framework for what service design is through 5 principles. As an advocate for simplicity, I'd further coalesce the five principles that the book presents. Service design places importance on1) people--both customers and service providers2) participatory, ethnographic processes and approaches3) tangible, visualized design artifactsThe remainder of This Is Service Design Thinking covers the following topics in discreet sections:- Who are service designers?- What is the process that service designers follow?- What are examples of tangible deliverables, tools, and case studies that result from the service design process?The content, visuals, layout, flow and overall book design are incredibly effective and actionable and I'd recommend it to anyone in the field of design who is interested in exploring how the service economy will intersect with the work you do.
5.0 out of 5 stars The Bible for Design Thinking
This book is an amalgamation of thinking about service design from 15 of Europe's best designers. Service design as a cross-disciplinary design form is more advanced in Europe where it's been defined as a separate discipline for more than 25 years. now as "designing thinking" hits the US, "service design comes along with that group of ideas. But this book lays otu clearly and simply the customer-empathetic framework for service design projects, as well as the principles of the discipline. Then the book explains more than 30+ tools that can be used in service design projects. When it comes to design thinking I think if you're only buying one book, this is the book. Outstanding!
5.0 out of 5 stars perfecto
llego en buen estado
3.0 out of 5 stars The concepts and miscellany
One of the issues with Service Design, which we learn explicitly towards the end of this book, is that it lacks structure; that problem, however, applies to this book itself: it's difficult to know how to structure a book on an unstructured subject!That said, the book does an admirable job of describing the concepts and (as noted elsewhere in the reviews) of providing a description of the various tools / processes even while the authors admit there are no rules about when or where to use each.The case studies are useful and are sufficiently varied that most readers will find at least one where they can relate to the problems described and where they will have a frame of reference for the tools / processes used.I'd recommend it to the novice reader or to someone who is (or who may become) involved in a Service Design project within their organization.
5.0 out of 5 stars Amazing tools, fresh conceptualization techniques.
I like to do the right things but also try to do them right. This book helps conceptualizing some simple techniques in ways that can bring new results. Sometimes the simples questions are the ones we never ask ourselves and our assumptions swamp the path of effectiveness by obstructing the real goals with red-tapes and conventional thinking. This book helps regaining the centre of the purpose. It helps understanding that every piece of the service is improvable.
Buen libro.
Llegó muy bien. El libro es muy práctico, me encanta.
fondamentale
fondamentale per il service design, sarebbe bello se fosse tradotto in italiano e fosse anche più economico!
Good read
A good read, enlightening and practical. I recommend this book for those looking to design and develop services and them measure its results.
Muy interesante...
Un libro interesante, lleno de información para quién esté interesado en temas de Design Thinking aplicado a los servicios... PERO, la 2a parte (Service Doing) es mucho más práctico! Siendo sincero, Service Design Thinking me encantó, y me permitió aprender. Pero cuando me llegó "Service Doing", me quedé enamorado del 2º, y de repente el primero me pareció menos interesante.
Everything you need to know about service design thinking
The book contains everything that needs to known about service design thinking. Provides a comprehensive understanding of the methodology, combined with practical examples and best practices.
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This is Service Design Thinking: Basics, Tools, Cases
BHD20162
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