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4.3 out of 5
86.67% of customers are satisfied
5.0 out of 5 stars Great Read and Starter Template for Forming a Plan
Someone recommended this on Reddit --- and as one who has spent time in small business, sales and marketing generalist roles and always flirted with the idea of starting a marketing company - this book provided me insight into the various paths one can choose, the realities of staying micro vs. growing as well as the pros / cons of technical niche vs. industry vertical. It was an easy read and I recommend for anyone contemplating this path.
5.0 out of 5 stars Full of practical advice for both beginning and experienced agency operators!
I purchased five books on growing/running digital agencies and this is by far the most relevant and useful of the bunch! It's full of practical advice for both beginning and experienced agency operators. Give it a read!
5.0 out of 5 stars Highly recommend to any marketer who wants to build their agency!
I've become a fan of Gil and Anya for a year now since I've read their book "Becoming a Digital Marketer" (Also highly recommend as they combine both soft and technical skills). Their story has been my inspiration since then.I finished the book "Building A Successful Micro-agency" in one sitting. It gives you a handful of practical advice and no bullsh*t as usual. I also love the fact that the tactics mentioned in the book are actually subtly applied in the book itself - identifying and targeting only a niche, developing your brand by storytelling & being authentic...etc. You do not want to serve everyone and be left nowhere. It also started off by telling the reader that the book is written for someone who wants to run a solid and sustainable agency, which is exactly why I picked up this book. The seasoned digital marketers also tell you how you should deal with different situations.I can't count how many times I've highlighted while I read. As exaggerating as it may sound, the book is as captivating as Harry Potter to me (part of the reason could be I'm a marketer and I could resonate so much).Thanks Anya and Gil! Keep it up!
5.0 out of 5 stars A must read for anyone thinking about starting their own agency or freelancing business
I admit to liking when people think the same way I think... so I think that's why I like this book so much. But also, I like it because it's such a well-written, contemplative piece. I think this should be required reading in any marketing degree program, not only to prepare the way for any student who may consider someday starting an agency, but so those who will become clients of agencies are better prepped for how to hire good agencies with the right mindset! The thing I love about this book, is that you get both the strategic and the tactical. You'll learn how to think about starting a small agency, as well as get practical insights for what steps to actually take in order to determine things like niche and pricing. This is well worth your time! A steal of knowledge for the price.
Einblicke aus der Praxis aber mit wenig Tiefgang
„Building A Successful Micro-Agency“ zu lesen ist sowohl eine Freude als auch ein Ärgernis. Eine Freude, weil der Schreibstil von Gil und Anya Gildner für ein Non-Fiction-Buch leicht, praktisch und kurzweilig ist. Ein Ärgernis, weil zwar viele Themen berührt aber nur wenige vertieft werden.Da die Autoren über ihre persönlichen Erfahrungen schreiben, bleiben sie zudem eng an Themen, die für PPC-Agenturen interessant ist – für Designer, Markenberater und Creatives ist das aber nur bedingt interessant und zutreffend.Meine wertvollstes Key-Takeaway aus „Building A Successful Micro-Agency“ sind daher:– Baue deine Agentur Marke früh und konsistent auf. Deine Marke ist dein eines deiner wertvollsten Business Assets.– Gib um zu bekommen: Kostenlose Wissensvermittlung durch Inbound-Marketing gehören auch 2024 noch zu den besten Möglichkeiten, Reputation aufzubauen und Kunden zu gewinnen.
Quick informative read with tons of insights into agency landscape.
Hi Anya & Gil , I loved your book. You have honestly showed what worked for you and have shown an open attitue that your way isn't the only way. The book was honest and to the point from beginning to the end. Will save agency founders (any service based business really) months and years of time in their journeys to achieving their set goals.
Just What I Needed! Excellent Book
A fantastically written book, straight to the point and with no waffling. This book was well needed as there's not really anything else out there about being a micro agency. I've consumed a lot of content around being a 'solo' freelancer and scaling an agency, and this book is the sweet spot between the two.
Eye Opening for All Agency Professionals
I've regularly recommended chunks of this book to my coworkers & directors - It is like getting the little cheat section from the back of a early 2000's kids magazine. If we have an issue, the answer is in this book (almost always).There's times where I'm reading along and go "Oh yep, I definitely should not have done that." or "This needs to be stopped, immedately."Even if you're not running an agency, this is an important read for juniors. It helps get some perspective on what it can be like out there - At agencies that don't have 80 clients per specialist, at agencies that are really good at one or two specific things.Great read, 10/10.
I cannot open the title in kindle
I cannot open this book in kindle although i bought it as a kindle book.
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Building A Successful Micro-Agency: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies
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