Celebrating good fortune and living life to the fullest

It was more than just an ordinary friendship bracelet… it was a movement symbolizing the simple things in life.

Every Pura Vida Bracelet is carefully handcrafted by artisans around the world. The commitment to their craft is conveyed through the quality of their work.

It’s the bracelet that started it all

“Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. The artisan’s dedication to the “pura vida” lifestyle is expressed in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it. “Pura Vida” means living life to the fullest.

Each one is handmade, waterproof and totally unique

Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel.

Endless color

- 100% waterproof

- wax-coated

- Every bracelet is unique and hand-made therefore a slight variation in color combination may occur

Our vision

To build a powerful and socially-conscious community in support of global artisans and their craft.

Simple, yet dainty

Perfect addition to your Pura Vida collection!

Giving back

Founded in Costa Rica, Pura Vida provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back

Our Cause

Giving back has always been core belief at Pura Vida, which is why we started the Charity Collection. Since the beginning, we have partnered with over 174 different charities around the world and have donated to causes we believe in.

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