About this item:
What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
4.8 out of 5
95.38% of customers are satisfied
5.0 out of 5 stars Such a good price & worth every penny!
(function(){ P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function'){ A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })() Love this ! I thought I would try this to replace a VERY expensive curling mascara. Elf is always reasonably priced & it was just as good as the $28 mascara. I don't know what to say about the curling part, I've never gotten a "curling" mascara that actually curled my lashes, but I love the brush on this - it allows you to go as light or heavy as you want. Definitely worth the money!
5.0 out of 5 stars This mascara has changed my life.
I got the dark brown shade. It doesn’t come out clumpy and it is the perfect shade for any shade of brown hair. I absolutely love it. I use it every day and it doesn’t make your bottom lashes. Look bad it gives you the perfect length and it does not look like spiders. The second I got this product. I used it every single day and I still do.
4.0 out of 5 stars A nice daytime mascara
This is a dupe for the Benefit Roller Lash mascara. In comparison this formula is dryer which I prefer, as the Benefit version gives me spider leg lashes.Pros:Dry, somewhat buildable formulaDecent lengtheningGreat definitionCons:Flakes after a few hoursStays tacky for a few minutes and sticks your eyelashes together when you blinkMeh:The curl isn’t great and doesn’t last long (haven’t tried it with curling my lashes first)Overall:This is a great casual, daytime mascara. I will definitely be wearing this to run errands, hang out with friends, etc. I probably would have rated 5 stars if it didn’t get flaky and had better curl hold. I really love how it defines every eyelash for a super pretty doe eyed look.
5.0 out of 5 stars LOVE IT
I have the brown version and OML, I love it!! If you want a natural mascara, then this is the one, it lengthens but doesn't clump. If you want your lashes to be thicker then this isn't the mascara, but for a no-make-up makeup look, it's perfect!
5.0 out of 5 stars Stays put all day
I do like this mascara, easy to apply, no smudging or flaking. I have tried a lot of mascaras. This is the best so far. Excellent value.
3.0 out of 5 stars Great mascara
Great mascara
5.0 out of 5 stars No need to pay more for other mascara
Price is reasonable. Does a good job. Application is easy. No clumps. Will buy again.
5.0 out of 5 stars Great mascara
I love this inexpensive mascara. It works so well and actually curls lashes. Also love that it comes in brown
A Pleasant Surprise
(function(){ P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function'){ A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })() I recently tried the e.l.f. Lash 'N Roll Mascara, and it has truly exceeded my expectations. For an affordable mascara, I wasn’t expecting much, but this one delivers impressive results that rival some high-end options.One of the standout features is the brush design. The curved wand makes it incredibly easy to coat every single lash, even those tricky inner-corner ones, while simultaneously lifting and curling. Unlike some mascaras that claim to curl but actually just clump, this one gives my lashes a beautifully fanned-out effect without any sticky, spidery look.Another thing I love is the formula itself—it doesn’t clump, flake, or smudge throughout the day. I’ve worn it for hours, through different activities, and it holds up beautifully without transferring onto my eyelids or under my eyes. Despite the great wear time, it’s also easy to remove at the end of the day, which is a huge plus for me.The end result is exactly what I want in a mascara—enhanced, lifted lashes that still look natural. It gives me a noticeable boost without being over-the-top, making it perfect for both everyday wear and when I want to build it up for a more dramatic look.For the price, the e.l.f. Lash 'N Roll Mascara is a fantastic find, and I can confidently say I’ll be repurchasing. If you’re looking for a mascara that offers definition, lift, and long-lasting wear without the high-end price tag, this is definitely worth a try!
Wonderful easy coverage.
I love this mascara. It is the first mascara I have ever had that doesn't let too much mascara onto the brush as you withdraw it. You can brush this onto your lashes without clumps or smudges straight from the tube.It saves so much time as it covers your lashes evenly.
Scovolino perfetto
Allunga e definisce, super nero.
Fantastico!!!
Inizialmente cercavo il mascara di Benefit conosciuto per la sua risaputa capacità di incurvare le ciglia ma visto il prezzo decisamente alto ho ripiegato su questo senza molte aspettative... in realtà sono rimasta piacevolmente sorpresa e soprattutto soddisfatta! Per il bassissimo prezzo svolge più che egregiamente il suo lavoro e lo ricomprerò sicuramente!
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BHD4331
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Product origin: United States
Electrical items shipped from the US are by default considered to be 120v, unless stated otherwise in the product description. Contact Bolo support for voltage information of specific products. A step-up transformer is required to convert from 120v to 240v. All heating electrical items of 120v will be automatically cancelled.
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